UK Government & Nova Escola
A virtual learning environment designed specifically for English teachers in Brazil's public school system. Led end-to-end UX across research, prototyping, and usability testing with accessibility built in from the start.
MORE →Nova Escola & Omidyar Network
Led the pivot from a subscription model to direct-to-consumer, building Nova Escola's online courses platform from the ground up. Owned the end-to-end experience from catalog, checkout, enrollment, live streams, and transactional emails, grounded in continuous quantitative and qualitative research.
MORE →Meta, Google & Nova Escola
A series of live webinars for Brazilian public school teachers, produced in partnership with Meta and Google during COVID-19. Covered the full experience from running surveys to define relevant topics, to structuring registration, live streaming, and measuring impact through NPS and conversion funnels.
MORE →Nova Escola
Designed face-to-face, hybrid, and online learning experiences for public school teachers across Brazil. Applied service design methodologies to balance digital and physical learning environments, ensuring quality and accessibility for every course participant.
MORE →FestaLAB
Shaped the early product experience of a digital invitations platform for children's parties. Created the first design system, structured the B2C sales flow, and defined the platform's automation strategy. Within months, traffic grew more than 45x.
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